It's Go Time
Challenge
Timing is Everything.
In a short growing season, timing is everything. Scotts®, a leading name in lawn and garden products, needed a fresh creative idea to break through with consumers and kickstart the spring lawn and promote their full product lineup.
Solution
The Scotts ‘It's Go Time’ campaign addressed the challenge of homeowners delaying spring lawn care planning and purchases until it's almost too late. To combat this, we incentivized early action to ensure a lush lawn throughout the season. Our high-impact creative digital assets, customized for platforms such as programmatic advertising, Rogers, LaPresse, The Weather Network, The Score, Meta, and Pinterest, raised awareness and influenced purchase decisions during the peak season. Each asset succinctly communicated Scotts' product superiority and emphasized key messages, ultimately driving engagement across diverse digital platforms.
Results
Our national digital campaign utilized social media, programmatic advertising, addressable channels, and specialty networks, achieving remarkable results. The campaign garnered over 156 million impressions, maintained a 60+% view-through rate on YouTube, and exceeded average consumer engagement benchmarks by 2X.
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